A pair of directors will join the Consumer Duty Alliance, a year after its launch.
Financial planner Vanessa Barnes, and Next Gen Planners founder Adam Owen, will join the board.
Owen will also take up an executive role as chief membership officer of the Alliance.
He said: "In a very short time, the Alliance has established a number of key initiatives that are bringing the profession together. I am looking forward to helping to develop the membership offering to further show what our profession can achieve when it works together.
“Having proudly contributed to the creation and success of NextGen Planners, I have gained insights and experiences which can be employed to support the wider profession, whilst augmenting the fantastic work of others across the Alliance.”
Barnes said there has "never been a more important time" to work with the regulator to identify challenges and ensure consumers get the best outcomes.
She added: "By 2025 60 per cent of private wealth in the UK will be in the hands of women. It is important that those clients have choices and we know many Alliance members want better female representation within their firms.
"We are planning to support and provide resources to assist in that objective. This is a brilliant profession for both men and women and that message needs a wider distribution."
Since it launched in 2023, the Consumer Duty Alliance has launched initiatives to support the implementation of the regulation.
It said there are further initiatives in the pipeline and Owen is set to lead the development of broader engagement for the body and its members.
Keith Richards, CEO of the Consumer Duty Alliance added: "Adam’s contribution and experience gained in building the highly engaged and respected NextGen Planners community will be invaluable to the Alliance and Vanessa’s wealth of experience as a female practitioner will help to ensure a broader focus on diversity and inclusivity for our community and the public we serve.”
tara.o'connor@ft.com
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