Last August, for example, it suffered direct debit issues. In this context, the firm’s focus has been on working through an “adviser wish list” as Holliday-Williams puts it, to improve the platform to attract more advisers to use it.
Last year, chief distribution officer at Aegon UK Ronnie Taylor said while a number of firms have left the platform amid these issues, the more common response of advisers was to reduce the extent to which they used the Aegon platform over other providers.
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On a call with FTAdviser today, Taylor added that the firm was definitely deepening relationships with IFAs and improving the service.
ruby.hinchliffe@ft.com
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