But Holly Mackay, chief executive of Boring Money, says while the introduction of the labels is a positive thing, alone, they are not going to be enough.
Mackay says: “Fund managers are still going to have to do some heavy lifting in terms of communications...because people don't understand this space.
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“And because scepticism is really high, consumers want some sort of independent validation that it does what it says on the tin. I think these [labels] will be positive. I just think they're going to take a long time to become part of the [thinking of] the retail investor.”
Ima Jackson-Obot is deputy featured editor at FT Adviser
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