Bussy adds: “From conversations I’ve had right round the industry, the demand for digital – whether that be tactical digital capabilities through to new channels or complete digital transformation of a business – has never been greater, and the pandemic has been a real catalyst for that."
“Consumer behaviours have changed in the past 15 months, and businesses are responding. While digital solutions are in demand, the reassurance of a human – whether that be a friendly support person or a qualified adviser – is increasingly seen as an entry-level requirement.”
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Ima Jackson-Obot is deputy features editor of FTAdviser
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