Mr McLoughlin believes: “Aegon and Zurich offer a particularly good service, with helpful underwriting helplines and a strong product range.”
Mr Grant adds: “Our research found that advisers want more client-facing material to help create justifiable anxiety about the risks, and generate awareness and demand. It also highlighted that while price is obviously important, underwriting and technical support are key considerations for advisers when choosing a business protection provider.
“These insights are driving the support we’re offering to advisers and as an industry, we think there needs be a greater focus on providing educational and client-facing materials to highlight the importance of this cover. Materials like this can also facilitate the professional conversations around continuity and succession planning which business owners understandably may find difficult to discuss.”
Kevin Carr is managing director of Carr Consulting & Communications and chief executive of Protection Review
